Advertising and Consumer Society: A Critical Introduction Course_MIS 347

Advertising and Consumer Society: A Critical Introduction Course_MIS 347Overview This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising's crucial function in media

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Overview: The world’s best-selling global business strategy text

ISBN: 9781292410074

GUST Course: BIOL 103

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